2013年12月2日 星期一

Copywriting

1. What kind of headline was used?
    We' re about to reveal something you'll really drool over.
2. Was there a subhead and a slogan?
    Yes, "I'm thinking Arby's." 
3. Was the visual attractive?
    Yes.
4. Was the overall lay-out creative?
    Yes, it makes the two hamburgers look like a woman covering her breast.
    Does it make the readers think?
    Yes.
    In what way?
    The way that the hands cover the hamburgers make them look like woman's breast, it symbolizes their hamburger will make people drool as if they see a naked woman.




Website : 
http://tw.images.search.yahoo.com/images/view;_ylt=A8tUwJsoSZxSTlgAw2ht1gt.;_ylu=X3oDMTI0Ymdjdm5jBHNlYwNzcgRzbGsDaW1nBG9pZAM1ZDVmMTgyMmI1Mzg3YTg1MjRiZTY4MGM4NGM1ZGIyYQRncG9zAzEzOARpdANiaW5n?back=http%3A%2F%2Ftw.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dad%26ei%3DUTF-8%26fr%3Dyfp%26spos%3D48%26nost%3D1%26tab%3Dorganic%26ri%3D138&w=530&h=740&imgurl=aljosakrajnc.files.wordpress.com%2F2011%2F12%2Farbys_ad1.jpg&rurl=http%3A%2F%2Faljosakrajnc.wordpress.com%2F2011%2F12%2F15%2Fcompare-2-ads-2%2F&size=130.8KB&name=arbys_%3Cb%3Ead%3C%2Fb%3E&p=ad&oid=5d5f1822b5387a8524be680c84c5db2a&fr2=&fr=yfp&tt=arbys_%3Cb%3Ead%3C%2Fb%3E&b=121&ni=21&no=138&ts=&tab=organic&sigr=11tikgqni&sigb=136ks4ijl&sigi=11mj8q71p&.crumb=9/Lc72l0rF7&fr=yfp

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